Photos drive 35% more direction requests on Google Business Profile listings — but only if you post the right ones, in the right cadence, with the right metadata. Here's what we've seen actually move the needle.
Photo recency matters more than photo count. A profile with 12 photos from this month outranks a profile with 200 photos from last year.
Photos with geotags carry an outsized weight signal. Most contractors strip EXIF data; don't.
Project-completion photos drive direction requests. "Before/after" shots drive saves. Both matter, but for different reasons.
Photos posted within 48 hours of job completion outperform delayed posts 2 to 1.
The combination of consistent posting, geotagged images, and varied subject matter is what compounds into Map Pack movement.